Country Bank Receives Top Honors at 2025 NEFFIES Awards for Website Excellence and Community Partnership

June 2, 2025 - Country Bank, a full-service financial institution serving Central and Western Massachusetts, is proud to announce that it has received two awards at the 2025 NEFFIES Awards Show, hosted by the New England Financial Marketing Association (NEFMA). The Bank earned Gold in Website Design and Silver in Community Support, underscoring its ongoing commitment to delivering exceptional digital experiences and fostering meaningful community partnerships.
 
Country Bank received First Place – Gold in the Website Design category for its newly launched website, which was thoughtfully developed to meet the evolving needs of today's digital banking customers. The site features a mobile-responsive design, robust financial education tools, dynamic calls to action, and personalized user experiences that reflect the Bank's mission: Made to Make a Difference.
 
"This website is more than just a great design—it's a true extension of our banking centers into the digital space," said Shelley Regin, Chief Marketing and Community Relations Officer at Country Bank. "We're extremely proud of the cross-functional collaboration that brought our vision to life."
 
Country Bank also received Second Place – Silver in the Fan Favorite category for its Community Support partnership with the Worcester Red Sox (WooSox). This recognition highlights a series of impactful initiatives, including the Most Valuable Teacher program, WooStar recognitions, and the Police vs. Fire charity game—all designed to honor and support individuals making a positive difference in their communities.
 
"Our partnership with WooSox enables us to connect with our communities in heartfelt and impactful ways," added Regin. "We're honored to be recognized for initiatives that bring people together and celebrate local heroes."
 
These honors reflect the dedication and collaborative spirit of Country Bank's marketing, community relations, and leadership teams and reinforce its ongoing efforts to serve as a trusted, community-focused financial partner.
 
 
To learn more, visit:
Award-Winning Website: https://www.countrybank.com
WooSox Community Programs: https://www.countrybank.com/WooSox

About Country Bank: Established in 1850, Country Bank has a rich history of supporting personal and business banking customers through financial solutions with FDIC and DIF insurance for added security. Country Bank is a full-service $2B mutual community bank serving Central and Western Massachusetts with 14 banking centers and 2 business offices in Ware, Palmer, West Brookfield, Brimfield, Belchertown, Wilbraham, Ludlow, Leicester, Paxton, Charlton, Springfield, Uxbridge, and Worcester. With a commitment to personalized service and community involvement, Country Bank offers individuals, businesses, and municipalities a comprehensive range of banking products and services. Country Bank is a member of the SUM network and can be reached at 800-322-8233 or online at countrybank.com.