Country Bank welcomes Cristina Consalvo as Assistant Vice President of Marketing

May 1, 2025 — Country Bank, a leading full-service financial institution serving Central and Western Massachusetts, is pleased to welcome Cristina Consalvo as the new Assistant Vice President of Marketing.

Cristina brings more than 13 years of diverse marketing experience to the team, with a background spanning the financial services, insurance, and cannabis industries. Her expertise includes marketing communications, digital strategy, media planning, website management, and event coordination. Most recently, she was the Marketing Director for three brands simultaneously in a corporate B2B setting, overseeing everything from lead generation and public relations to website redesigns and advertising campaigns.

Cristina holds a Bachelor of Science degree in Marketing with a minor in Management from Quinnipiac University. She was recently recognized as the 2024 Marketer of the Year by the ADCANN Cannabis Advertising Awards, an honor awarded to just one individual across the country.

“We are thrilled to welcome Cristina to the Country Bank team. Her experience, expertise and vision in bank marketing make her an excellent fit for this role” said Miriam Siegel, Chief Culture & Development Officer. “Cristina’s passion for effective and efficient marketing, teamwork and her digital capabilities are abundant and align with our Corporate Values of Integrity, Service, Teamwork, Excellence, and Prosperity.  We are confident that her energy, skills and leadership will elevate our marketing efforts so that we can continue to drive our strategic initiatives forward.”

Cristina was drawn to Country Bank’s strong reputation and culture as she transitioned back to an in-office setting after five years of remote work. “I love seeing projects through from planning to execution to results,” she shared. “I’m excited to support the Bank’s strategic goals through thoughtful and impactful marketing initiatives.”

Cristina serves as a strategic advisor and board member of TeeHC Open, a nontraditional networking event in the cannabis industry that brings over 500 professionals together annually. She has also been a Brand Partner with Young Living Essential Oils, sharing her passion for living a clean, nontoxic lifestyle for the last four years.

Outside of work, Cristina enjoys gardening and spending time with her husband, son, and their two dogs. She is also a proud Boston Bruins season ticket holder! 

About Country Bank: Established in 1850, Country Bank has a rich history of supporting personal and business banking customers through financial solutions with FDIC and DIF insurance for added security. Country Bank is a full-service $2.0 billion mutual community bank serving Central and Western Massachusetts with 14 banking centers and 2 business offices in Ware, Palmer, West Brookfield, Brimfield, Belchertown, Wilbraham, Ludlow, Leicester, Paxton, Charlton, Springfield, Uxbridge, and Worcester. With a commitment to personalized service and community involvement, Country Bank offers individuals, businesses, and municipalities a comprehensive range of banking products and services. Country Bank is a member of FDIC, DIF, and the SUM network. Country Bank can be reached at 800-322-8233 or online at countrybank.com.