Country Bank Announces Promotions in Customer Experience and Marketing

January 10, 2025 - Mary McGovern, President and CEO of Country Bank, is delighted to announce Melissa Mann's promotion to Vice President of Customer Experience and Michael Dias to Product Marketing & Business Insights Officer.

Melissa offers a unique blend of skills, including completing New England School for Financial Studies through Massachusetts Bankers in 2019. She is currently working on completing her Project Management Certification through the Project Management Institute which shows her ongoing commitment to professional development and has prepared her well for this role. She will continue to lead and manage the Bank's Sales and Customer Experience programs and strategies, showcasing her dedication and leadership.

Michael Dias has been promoted to Product Marketing & Business Insights Officer. Michael has been a driving force in integrating data analytics into the Bank's marketing strategies. With an MBA in Data Analytics from Western New England University and his recent certification as a Certified Financial Marketing Professional (CFMP) from the American Bankers Association, Michael's strategic mindset and forward-thinking approach have been key in integrating data analytics into the Bank's marketing strategies

“We are excited to announce the well-deserved promotions of Melissa and Michael,” said Miriam Siegel, Chief Culture and Development Officer at Country Bank. “Their hard work, dedication, and contributions have been instrumental to the Bank’s success. We take great pride in supporting our team members’ commitment to continuous professional and personal growth, empowering them to explore the many rewarding career paths in community banking.”

These promotions are a testament to the dedication, innovation, and leadership that drive Country Bank forward. They underscore the significant impact that Melissa and Michael have had on their teams, colleagues, and the Bank, demonstrating their ability to inspire and lead.

About Country Bank: Established in 1850, Country Bank has a rich history of supporting personal and business banking customers through financial solutions with FDIC and DIF insurance for added security. Country Bank is a full-service $1.8B mutual community bank serving Central and Western Massachusetts with 14 banking centers and 2 business offices in Ware, Palmer, West Brookfield, Brimfield, Belchertown, Wilbraham, Ludlow, Leicester, Paxton, Charlton, Springfield, Uxbridge, and Worcester. With a commitment to personalized service and community involvement, Country Bank offers individuals, businesses, and municipalities a comprehensive range of banking products and services. Country Bank is a member of FDIC, DIF, and the SUM network. Country Bank can be reached at 800-322-8233 or online at countrybank.com.