My Local MA Campaign Update

Thursday, April 22

#mylocalMA on Instagram
Join the #mylocalMA movement on Instagram by posting a photo and tagging #mylocalMA. From local hotels and inns, to restaurants, shops or dance studios, small businesses have been supporting @VisitMA by liking and sharing posts. We are highlighting small businesses, and invite you to like, support, and follow @VisitMA.
Photo courtesy of Sea Street Inn
Have you shared your story?
Businesses are joining the My Local MA movement by sharing their story. The stories feature can be found on Submit your story for a chance to be featured on our social media campaign and in our e-newsletter. Read and be inspired by the strength and resilience of our small business community.

My Local MA Campaign at Fenway Park  
When you’re tuning into our hometown team The Boston Red Sox this season, be on the lookout for My Local MA campaign messaging featured at Fenway Park and throughout Red Sox channels! You can find more information and resources at

Takeout Thursday  
Need some #takeout recommendations this week? Check out some of these local spots featured on the @VisitMA Instagram page
The smart fix: Klem’s makes hardware local

Since 1947, Klem’s has been a retail centerpiece in the town of Spencer, offering hardware, outdoor power tools, sporting goods, gifts, apparel, and footwear to its loyal customer base. “We’re here to help” may be the unofficial moto of this iconic store, which has been a family-run business for three generations.

Located just outside of Worcester in Central Massachusetts, Klem’s has weathered numerous workplace challenges from the COVID-19 pandemic, under the leadership of President & CEO Jessica Bettencourt. Despite those setbacks, Klem’s has continued to keep the 75,000 square foot store open, welcoming customers in-store, initiating curb-side pickup, mailing out orders, and upgrading its website. And she relies on her hard-working staff to keep it all going.

“My employees are fabulous. I mean, I can't say enough. It's like every day, they're fabulous,” she says.

And for Klem’s, every little bit helps.

“Each year, it gets a little bit tougher for those local and small businesses who are trying to compete against popular big box stores,” Bettencourt explains.

“Residents really need to understand that if they don't support those small businesses, they will go away. These businesses just can't do it without support. Whether it's my business or another, pick one or two, and support them.”

Klem’s is located at 117 West Main Street, Spencer, MA 01562
      <td valign="top" style="padding:0in 0in 0in 0in" "="">
Put your money where your heart is:
right here in Massachusetts. 

The My Local MA Campaign offers a perfect way to share your
experience by using #MyLocalMA on social media. You can find
more information and resources at 

And don't forget to #MaskupMA!